Erin Rood

Erin is a Fractional COO with 16 years of executive leadership spanning enterprise real estate and growth-stage PropTech SaaS. Her work sits at the intersection of operational execution, product operations, regulatory compliance, platform implementation, and field-level adoption. Known for stepping into fast-paced, high-stress environments, Erin possesses a rare, two-sided perspective gained from operating onsite at lease-up communities, managing regional corporate portfolios of 30 to 300+ properties, and scaling category-defining software platforms. Her passion lies in making sense of operational chaos and building sustainable systems that allow both teams and revenue to thrive. With deep operational and technical insight across leading organizations like Funnel Leasing, Mill Creek Residential, and AvalonBay Communities, Erin solves complex real-world challenges—whether building scalable playbooks that drive genuine field adoption, directing multi-state legislative rollouts, or accelerating software time-to-live to unlock faster time-to-revenue without increasing headcount. Equally adept at navigating high-stakes regulatory shifts and aligning technical platforms with field reality, Erin turns high-friction organizational puzzles into clear, scalable execution. Best Fit For: Enterprise real estate operators and growth-stage PropTech SaaS companies—organizations navigating rapid expansion, complex tech rollouts, or heavy regulatory shifts that need a battle-tested COO to eliminate friction, scale systems, and bridge the gap between technical strategy and field execution.