Est. Founding Council

    The Founding Council.

    A private registry of vetted fractional executives seated to govern the discipline, create the standard, grow the network, and establish enduring growth across real estate.

    I

    Governing.

    Setting the doctrine and code of conduct for the fractional model in real estate.

    II

    Creating the Standard.

    Defining the credential, the mandate, and the measure of a fractional executive.

    III

    Growing the Network.

    Curating a private bench of operators, owners, and capital across every asset class.

    IV

    Establishing Growth.

    Building the lane — for members, for firms, and for the industry to inherit.

    Founding Member Companies

    Here2ElevateOpsVerifyRe | OrgCRE | FOBlue Bird ProcurementKTM Advisory ServicesLove Wins Leadership™Culture Code HR SolutionsA7lvm SolutionsELAVANTI HRBGP AdvisoryNew Day Asset SolutionsFinancial Architect Solutions20 Mile ConsultingBrandLabs™RE AnalyticsEverResi MediaWinfredLori Marada ConsultingErin Rood OperationsLinéa.Elevate Marketing & EventsKSD-SolutionsOriginal Capital Partners

    The Roster

    The Seated Fractional Leaders.

    Governing the discipline. Creating the standard. Growing the network. Establishing growth.

    Roster

    The Members.

    23 Leaders

    Filter by Asset Class

    Filter by Job Scope

    Founding MemberTEF Certified · The Elevated Fractional
    JoannaLynn Hernandez
    JoannaLynn Hernandez
    Fractional Chief People & Operations Officer
    South Central & National Markets

    Joanna Lynn Hernadez, Founder of ELAVANTI HR, Fractional Chief People & Operations Officer, CHRO / Workforce Transformation Strategist | Multifamily Engage Joanna Lynn when growth is outpacing your people infrastructure — when leadership, culture, and operations need to align faster than a full-time CHRO hire allows. As founder of ELAVANTI HR, she embeds with executive teams to design scalable workforce ecosystems, HR operating frameworks, and leadership systems that let organizations scale without breaking. Her edge is building from the ground up. With nearly three decades of operator experience, she steps into companies where no formal HR systems, governance models, or leadership development programs exist — and turns a reactive HR function into a strategic business enabler. That work spans organizational design, workforce planning, compliance architecture, performance management, and change management, plus benefit redesigns that have generated up to $1.4M in annual savings. Her coaching-centered performance systems and leadership accountability frameworks have improved retention, deepened trust, and helped organizations earn Top Places to Work rankings. Best fit for: Growing multifamily and operationally complex organizations that need senior people leadership at an inflection point — building workforce infrastructure, strengthening culture, and aligning leadership, performance, and process within one integrated model, without adding a full-time executive to the org chart.

    MultifamilyInsuranceBankingNon-ProfitReal EstateComplianceHRLeadership Development
    25+yrs exp
    engagements
    Founding Member
    Bonnie DaSilva
    Bonnie DaSilva
    Founder & Principal, Fractional Real Estate Operations & Property Management
    Washington, DC & National Markets

    Bonnie DaSilva, Founder of re|org, Fractional CRE Operations & Asset Management | Commercial Real Estate Engage Bonnie when an asset is in transition, and the cost of getting operations wrong is high — an acquisition that needs integrating, a sudden staffing gap, a portfolio underperforming its potential. As founder of re|org, she steps in at exactly these pivotal moments to stabilize assets, protect revenue, and stand up the scalable systems that carry performance long after the engagement ends. She brings 20+ years and leadership roles at MRP Realty, American Real Estate Partners, and Tishman Speyer, with $500M+ in portfolios managed across office, industrial, and value-add assets. Her work bridges strategy and execution — asset management, leasing strategy, capital planning, and cross-functional team leadership — with a track record of improving tenant retention, enhancing NOI, and optimizing operational efficiency. Trusted by institutional and entrepreneurial clients alike, she leads complex integrations, builds high-performing teams, and develops training programs that lift performance across the organization. Best fit for: Owners, investors, and property teams navigating acquisitions, operational disruption, or staffing gaps who need a hands-on CRE operator to stabilize assets, protect NOI, and install systems that scale — without adding a full-time executive.

    CREProperty ManagementAsset ManagementOperationsPortfolio StabilizationTransition Execution
    20+yrs exp
    0engagements
    Founding Member
    Yovonne Kenny
    Yovonne Kenny
    Fractional CRO | VP Sales
    East Coast & National Markets

    Yovonne Kenny, Founder of BrandLabs Co., is a forward-thinking leader with more than 15 years of experience across the Single-Family Rental (SFR), Build-to-Rent (BTR), Production Builder, and Multifamily sectors. Her work sits at the intersection of positioning, go-to-market strategy, partnerships, sales enablement, internal brand development, customer experience, and commercial growth. Known for her results-driven mindset, Yovonne has a proven ability to identify revenue opportunities, expand market presence, strengthen customer and partner relationships, and build scalable systems that turn visibility into measurable traction. Her passion lies in introducing smarter solutions that scale. With deep operational insight, Yovonne helps companies solve real-world challenges by aligning technology, brand strategy, sales execution, and customer experience from the first touchpoint through repeat engagement and referral. Her track record includes helping scale Preferred Floor & Tile Co. from a sub-million-dollar retailer into a nationally recognized, eight-figure brand. A prominent voice in the asset class, Yovonne also serves as an Advisory Board Member for EverResi Media™ and hosts INSIDE The Vendor Network™ and co-hosts the Reshma Report™, spotlighting the partnerships and solutions redefining how the industry collaborates. Best fit for: Growing SFR, BTR, and multifamily organizations at a critical inflection point—companies that need senior leadership to clarify their value proposition, open new markets, and align brand strategy with sales execution to turn strong ideas into scalable revenue opportunities.

    SFRBTRMultifamilyHome ServicesGTMStrategic GrowthVendor Networks
    15-20yrs exp
    engagements
    Founding Member
    Tara Whittington
    Tara Whittington
    Fractional COO | VP Operations
    South Central & National Markets

    Tara Whittington, Founder of Winfred, has over 15 years of progressive operational leadership, including executive experience driving enterprise-scale optimization and cross-functional alignment across a national portfolio of ~110K single-family rentals. Known for bridging strategy and operations, Tara has a proven track record of centralizing fragmented functions, eliminating operational friction, protecting margin, and building resilient systems to support large geographic scale. Notable examples include leading the development and national rollout of 200+ SOPs, redesigning a national utilities workflow that saved ~$1M by eliminating unsubstantiated usage credits, and streamlining a landlord-initiated application process, cutting application turnaround time by ~60% to help secure ~$8M in emergency rental assistance. Tara’s passion lies in bringing enterprise-grade rigor to growing businesses. As a fractional COO / VP Operations, Tara helps SMBs solve complex operational challenges and equips them with critical foundational infrastructure and operational agility. Best fit for small or mid-sized companies in need of seasoned executive oversight to structure chaotic workflows into the processes, teams, and systems that protect margin, unlock scale, and sustain growth.

    StrategyOperationsReal EstateSFRBTRPropTechProperty ManagementCustomer SuccessREO (Residential)
    13-20yrs exp
    engagements
    Founding Member
    Jackie Darkazalli
    Jackie Darkazalli
    Fractional CMO
    East Coast & National Markets

    Jackie Darkazalli, CEO and Founder of Elevate Marketing & Events, is a forward-thinking marketing and operations leader with more than 14 years of experience building culture-first brand strategies that drive measurable growth. Her work sits at the intersection of high-level brand strategy, multichannel campaign execution, event planning, visual design, and operational growth. Known for a rare blend of creative and analytical leadership, Jackie has a proven track record of managing multimillion-dollar budgets, overseeing portfolios of 300+ assets, leading national trade show strategies, and directing vendor negotiations for premier real estate and hospitality brands, including Cottonwood Residential and WMG Development. Her passion lies in helping businesses rise above the noise through intentional storytelling and seamless execution. With deep operational insight, Jackie solves real-world growth challenges—whether building a marketing function from the ground up, optimizing existing channels, or creating high-impact ad campaigns, brochures, signage, and digital content. Equally adept at architecting broad strategy and rolling up her sleeves to execute, Jackie leads with vision, fosters deep team trust, and consistently elevates the brands she represents. Best Fit For Real estate, hospitality, and growing organizations—companies looking for a battle-tested executive to build high-converting marketing functions, align creative vision with operational execution, and transform brand presence into scalable engagement.

    MultifamilyCREHospitalityMarketing StrategyVendor Partnerships
    15-20yrs exp
    engagements
    Founding Member
    Lori Marada
    Lori Marada
    Fractional CAO | Strategy & GTM Executive
    Mountain West & National Markets

    Lori Marada is a multifamily and PropTech executive with 20+ years of experience helping companies scale, modernize and solve complex business challenges across strategy, operations, technology and people. Her career spans both sides of the industry, from building and scaling PropTech businesses to leading enterprise transformation inside real estate operators. As a fractional CAO, her approach is grounded in a simple belief: technology alone doesn’t transform a business. Results come from aligning strategy, operating model, people, processes and technology, then changing how work actually gets done. As a founding member of the YieldStar revenue management team, Lori created its Pricing Advisor model, pairing technology with dedicated expertise to drive adoption and build a profitable service offering. Throughout her career, she has built and transformed operating models, Shared Services organizations and commercial models, and led PropTech businesses with P&L responsibility of $70M+. Best fit for: Multifamily operators and PropTech companies navigating growth, modernization or significant change, particularly when the business has outgrown how it operates, the challenge crosses functional boundaries, or leadership needs help shaping the strategy, rethinking how the business operates, and driving real change.

    STRATEGYENTERPRISE TRANSFORMATIONOPERATIONAL TRANSFORMATIONORGANIZATIONAL DESIGNTECHNOLOGY & AIGTMCHANGE & ADOPTIONSalesGrowth
    20+yrs exp
    0engagements
    Founding Member
    Erin Rood
    Erin Rood
    Fractional COO
    Mountain West & National Markets

    Erin is a Fractional COO with 16 years of executive leadership spanning enterprise real estate and growth-stage PropTech SaaS. Her work sits at the intersection of operational execution, product operations, regulatory compliance, platform implementation, and field-level adoption. Known for stepping into fast-paced, high-stress environments, Erin possesses a rare, two-sided perspective gained from operating onsite at lease-up communities, managing regional corporate portfolios of 30 to 300+ properties, and scaling category-defining software platforms. Her passion lies in making sense of operational chaos and building sustainable systems that allow both teams and revenue to thrive. With deep operational and technical insight across leading organizations like Funnel Leasing, Mill Creek Residential, and AvalonBay Communities, Erin solves complex real-world challenges—whether building scalable playbooks that drive genuine field adoption, directing multi-state legislative rollouts, or accelerating software time-to-live to unlock faster time-to-revenue without increasing headcount. Equally adept at navigating high-stakes regulatory shifts and aligning technical platforms with field reality, Erin turns high-friction organizational puzzles into clear, scalable execution. Best Fit For: Enterprise real estate operators and growth-stage PropTech SaaS companies—organizations navigating rapid expansion, complex tech rollouts, or heavy regulatory shifts that need a battle-tested COO to eliminate friction, scale systems, and bridge the gap between technical strategy and field execution.

    OperationsProptechMultifamilyImplementationSystems ScalingSaaSStrategy
    15-20yrs exp
    0engagements
    Founding Member
    David Soles
    David Soles
    Fractional COO | CRO
    East Coast & National Markets

    David Soles, Founder of KSD Solutions, is a national operations leader and EOS Integrator with extensive executive experience driving growth and performance across one of the country's largest single-family property management firms. His work sits at the intersection of enterprise operations, portfolio scaling, revenue optimization, and EOS-driven leadership execution. Known for scaling a 15-market region overseeing 20+ markets and hundreds of portfolios, David has a proven track record of consistently exceeding EBITDA targets, standing up acquired offices across seven states, and building the core infrastructure that powers growing property management organizations. His passion lies in bridging the gap between visionary leadership and flawless execution. With deep operational insight, David solves complex scaling challenges—building and optimizing end-to-end systems across owner communications, maintenance, leasing, compliance, trust accounting, and renewals, while maintaining 90%+ team engagement scores and developing high-performing leadership benches. Serving as an EOS Integrator for owners who have bold vision but lack execution bandwidth, David delivers fully documented systems, empowers teams to run the day-to-day, and drives engagements built to leave businesses self-sustaining. Best Fit For Single-family property management owners and real estate operators—visionary leaders who need an experienced EOS Integrator to turn high-level strategy into documented systems, build a capable leadership bench, integrate acquisitions, and optimize bottom-line performance.

    Multi-Market OperationsRevOpsSFRMFRMaintenanceProcess & ImprovementPeople LeadershipScaling
    5-10yrs exp
    engagements
    Founding Member
    Joe Zylka
    Joe Zylka
    Fractional Advisor | Board Member
    South Central & National Markets

    Joe Zylka has spent nearly 30 years in Dallas commercial real estate building platforms, closing transactions, and running the teams and operating systems behind them. He founded Original Capital Partners, which invests, develops, and advises, and Covenant Commercial Real Estate. He’s known for asking hard questions without losing the room. His view, earned the expensive way: projects that last are built on trust well before any capital moves. Today his work sits where capital, civic development, and AI meet. He underwrites deals and pressure-tests investment memos with agentic AI systems running in live workflows. He structures public-private partnerships where the city and the investor want the same outcome. And through First Seat, he opens doors for the next generation of civic leaders. Private equity firms, private credit lenders, and operating partners bring him in to find the friction hiding in a deal, build the operating framework that makes it run, and execute projects that serve the community rather than extract from it. Best fit: Investors, PE and credit firms, municipalities, and operators working on complex capital or civic projects. Especially when they need someone with nearly 30 years of Dallas deals behind him to align community and investor interests, test the assumptions nobody wants tested, and put AI to work on underwriting and execution.

    Private EquityPrivate CreditCREFamily OfficeWorkflow Automation
    20+yrs exp
    engagements

    The Path

    How It Works.

    01

    Review

    Browse our vetted fractional leaders. Read bios, disciplines, and experience to find the right fit.

    02

    Select

    Found a match? Click their card to view their full profile and see how they can add value.

    03

    Request Intro

    Hit "Connect" and submit a brief introduction request. We'll personally facilitate the warm intro.

    04

    Connect & Engage

    Meet your fractional leader, align on mandate, scope, and terms — no cold outreach needed.

    05

    Make an Impact

    Off to making a fractional impact. Your leader embeds with your team and starts delivering results.