Joanna Hackney

Joanna Hackney, Founder and CEO of Linea, is a battle-tested COO and strategic advisor providing high-impact diagnosis and hands-on execution for PropTech companies and multifamily operators. Her work sits at the intersection of organizational strategy, client success infrastructure, product direction, and practical agentic AI adoption. Known for her rare ability to synthesize complex moving parts, Joanna has a proven track record of scaling venture-backed startups through Seed and Series A stages as COO at Tour24, as well as leading institutional professional services and successfully integrating a $57M acquisition during her tenure as Senior Director at RealPage. Her passion lies in taking businesses apart, identifying how each component connects to the whole, and transforming distinct operational pieces into a unified, executable strategy. Strong technical fluency and operational insight, Joanna helps leaders navigate critical growth chapters—whether building client-facing infrastructure, aligning product and engineering teams, mitigating risk, or embedding cutting-edge agentic AI into day-to-day operations to unlock real business value. As a fractional leader, Joanna brings the vision, financial discipline, and hands-on guidance needed to align teams, protect margins, and turn strategic intent into cohesive operational momentum. Best Fit For PropTech founders and multifamily operators—companies undergoing rapid expansion, structural transitions, or venture growth stages that need a proven COO to diagnose operational friction, integrate modern AI capabilities, align product with client success, and build scalable infrastructure.