Lori Marada

Lori Marada is a multifamily and PropTech executive with 20+ years of experience helping companies scale, modernize and solve complex business challenges across strategy, operations, technology and people. Her career spans both sides of the industry, from building and scaling PropTech businesses to leading enterprise transformation inside real estate operators. As a fractional CAO, her approach is grounded in a simple belief: technology alone doesn’t transform a business. Results come from aligning strategy, operating model, people, processes and technology, then changing how work actually gets done. As a founding member of the YieldStar revenue management team, Lori created its Pricing Advisor model, pairing technology with dedicated expertise to drive adoption and build a profitable service offering. Throughout her career, she has built and transformed operating models, Shared Services organizations and commercial models, and led PropTech businesses with P&L responsibility of $70M+. Best fit for: Multifamily operators and PropTech companies navigating growth, modernization or significant change, particularly when the business has outgrown how it operates, the challenge crosses functional boundaries, or leadership needs help shaping the strategy, rethinking how the business operates, and driving real change.