Tara Whittington

Tara Whittington, Founder of Winfred, has over 15 years of progressive operational leadership, including executive experience driving enterprise-scale optimization and cross-functional alignment across a national portfolio of ~110K single-family rentals. Known for bridging strategy and operations, Tara has a proven track record of centralizing fragmented functions, eliminating operational friction, protecting margin, and building resilient systems to support large geographic scale. Notable examples include leading the development and national rollout of 200+ SOPs, redesigning a national utilities workflow that saved ~$1M by eliminating unsubstantiated usage credits, and streamlining a landlord-initiated application process, cutting application turnaround time by ~60% to help secure ~$8M in emergency rental assistance. Tara’s passion lies in bringing enterprise-grade rigor to growing businesses. As a fractional COO / VP Operations, Tara helps SMBs solve complex operational challenges and equips them with critical foundational infrastructure and operational agility. Best fit for small or mid-sized companies in need of seasoned executive oversight to structure chaotic workflows into the processes, teams, and systems that protect margin, unlock scale, and sustain growth.